Personalization
Personalization
Personalization
How eCommerce Search Personalization Improves Product Discovery
Lessons in eCommerce search from a major online retailer If you’re as picky as I am, you probably spend a lot of time researching several products to ensure you make the best decision. But when was the last time an...
Read MoreLuxury, fashion, and lifestyle leaders from the Middle East discuss the digital-first and customer-first imperative
- Dealing with change: eCommerce as default
- How to plan your personalization milestones? (Your crawl–walk–run)
- Combining algorithms with human expertise
- Most significant challenges in becoming customer-first
- Building an experience that balances exclusivity and availability
Driving Sustained Growth at Bigbasket with 1:1 Personalization
India’s largest online supermarket shows the way forward.
- Navigating disruption in 2020
- Key tenets of personalization at Bigbasket
- How is personalization in grocery different?
- Key marketing and personalization initiatives for grocery across the customer lifecycle
- Applications and impact of personalization at Bigbasket
Navigating internal organization and pushing for change in a new, digital-first world by eXtra
MENA’s largest consumer electronics retailer shares what it means to be a first-mover and makes the business case for personalization.
- Spotting the shift in the market early on
- Quick wins or long-term strategy — how we approached our digital journey
- Tips to get management buy-in and define the roadmap
- eXtra’s biggest wins with digital personalization
B2B Personalization Masterclass
Personalization for B2B commerce goes much farther than B2C. Learn how.
- Complexities of B2B online – respecting account and buyer-specific catalogs
- Practical ideas to improve the buyer experience, grow conversions and AOV
- Case study: Pushing the boundaries of B2B personalization with relevant experiences across search, content, and recommendations
Grocery Personalization Masterclass
Learn how to create a relevant, unique grocery shopping experience.
- What’s unique about the grocery buyer behavior and the role of personalization
- Case study: Solving common e-grocery challenges
- Practical ideas to make your shoppers return and grow basket sizes
How ThirdLove became the face of women’s retail with personalized experiences and a customer-centric approach
- Finding an untapped market by challenging an established, old school leader
- Gut-feel or data – how to build a truly customer-centric, intimate offering
- Digital or omnichannel: Why DTC is going the retail way by opening stores
- ThirdLove’s hyper-personalization journey and what’s next