{"id":15973,"date":"2020-12-14T20:48:31","date_gmt":"2020-12-14T20:48:31","guid":{"rendered":"https:\/\/www.algonomy.com.br\/merchandising-and-supplier-collaboration\/merchandise-analytics\/category-management\/"},"modified":"2021-01-15T01:40:21","modified_gmt":"2021-01-15T01:40:21","slug":"category-management","status":"publish","type":"page","link":"https:\/\/www.algonomy.com.br\/en\/merchandising-and-supplier-collaboration\/merchandise-analytics\/category-management\/","title":{"rendered":"Category Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_section pix_over_visibility=&#8221;&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; pix_relative_elem=&#8221;true&#8221; bottom_divider_select=&#8221;dynamic&#8221; bottom_moving_divider_color=&#8221;%5B%7B%22d_gradient%22%3A%221%22%2C%22d_color_1%22%3A%22%230374b8%22%2C%22d_color_2%22%3A%22%23005fa7%22%7D%2C%7B%22d_gradient%22%3A%221%22%2C%22d_color_1%22%3A%22%23f9a123%22%2C%22d_color_2%22%3A%22%23ff5445%22%7D%2C%7B%22d_color_1%22%3A%22%23fffcfc%22%2C%22d_color_2%22%3A%22%23f8f9fa%22%7D%5D&#8221; b_divider_in_front=&#8221;true&#8221; pix_particles_check=&#8221;&#8221; b_custom_height=&#8221;400px&#8221;][vc_column]\t\t\t<rs-module-wrap id=\"rev_slider_error_1_wrapper\">\n\t\t\t\t<rs-module id=\"rev_slider_error_1\">\n\t\t\t\t\t<div class=\"rs_error_message_box\">\n\t\t\t\t\t\t<div class=\"rs_error_message_oops\">There is nothing to show here!<\/div>\n\t\t\t\t\t\t<div class=\"rs_error_message_content\">Slider with alias home not found.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/rs-module>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<script>\n\t\t\t\tvar rs_eslider = document.getElementById(\"rev_slider_error_1\");\n\t\t\t\trs_eslider.style.display = \"none\";\n\t\t\t\tconsole.log(\"Slider with alias home not found.\");\n\t\t\t<\/script>\n[\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=&#8221;top&#8221; pix_over_visibility=&#8221;&#8221; css=&#8221;.vc_custom_1608003987535{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; bottom_divider_select=&#8221;4&#8243; b_3_is_gradient=&#8221;true&#8221; b_3_color=&#8221;rgba(30,115,190,0.3)&#8221; pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1608175735708{margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div id=\"img-1a8e36852f1d9136e541a76b4f4883e9\" class=\"pix-img-element d-inline-block \" ><div class=\"pix-img-el  vc_custom_1608175444239    text-center d-inline-block  w-100 rounded-lg\"  ><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"450\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/14.1.png\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/14.1.png 766w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/14.1-300x176.png 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/div><\/div><div class=\"pix-content-box card   sticky-top pix-sticky-top-adjust   vc_custom_1608174067338    rounded-10 shadow-lg shadow-hover-lg fly-sm animate-in bg- w-100  mb-2 content-stack-twoway\"  data-anim-type=\"fade-in-up\" data-anim-delay=\"0\"><div class=\"\" style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left  vc_custom_1610674160385\"><h3 class=\"text-heading-default font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Gain and end-to-end analytical edge<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >Use your data and powerful industry-specific machine learning (ML) algorithms to get automated business insights in real time to analyze, understand and optimize every aspect of your category management, from assortment planning, inventory management and customer to space\/planograms, pricing and promotions.\r\n<\/p><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div id=\"img-5b06d2b8005191b46a450ffbd8bd7b08\" class=\"pix-img-element d-inline-block \" ><div class=\"pix-img-el  vc_custom_1608173811929    text-center d-inline-block  w-100 rounded-lg\"  ><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"450\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/1.png\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/1.png 766w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/1-300x176.png 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/div><\/div><div class=\"pix-content-box card   sticky-top pix-sticky-top-adjust   vc_custom_1608174074788    rounded-10 shadow-lg shadow-hover-lg fly-sm animate-in bg- w-100  mb-2 content-stack-twoway\"  data-anim-type=\"fade-in-up\" data-anim-delay=\"0\"><div class=\"\" style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left  vc_custom_1610674177647\"><h3 class=\"text-heading-default font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Forecast demand with uncanny accuracy<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >Combine traditional inputs with causal variables like weather, trends, events, and market data to predict future demand with uncanny accuracy. Extend the analysis to improve your financial planning, as well as the ordering and replenishment process. Use product-attribute based algorithms that can identify and map similarities between products to forecast for new and sparse data products.\r\n<\/p><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div id=\"img-d40e60a171588dd09ec1a95a60fa0c3b\" class=\"pix-img-element d-inline-block \" ><div class=\"pix-img-el  vc_custom_1610672259745    text-center d-inline-block  w-100 rounded-lg\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"350\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10.png\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10.png 1200w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-300x88.png 300w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-1024x299.png 1024w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-768x224.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><div class=\"pix-content-box card   sticky-top pix-sticky-top-adjust   vc_custom_1608174074788    rounded-10 shadow-lg shadow-hover-lg fly-sm animate-in bg- w-100  mb-2 content-stack-twoway\"  data-anim-type=\"fade-in-up\" data-anim-delay=\"0\"><div class=\"\" style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left  vc_custom_1610674194640\"><h3 class=\"text-heading-default font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Algorithmically optimize assortment planning<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >Get algorithmically-driven prescriptive insights and recommendations to optimize assortments and channel efforts where it matters the most. Set objectives for optimization and use algorithms to rank and select the SKUs that contribute the most to the objective while delisting the least profitable.\r\n<\/p><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div id=\"img-d40e60a171588dd09ec1a95a60fa0c3b\" class=\"pix-img-element d-inline-block \" ><div class=\"pix-img-el  vc_custom_1610672259745    text-center d-inline-block  w-100 rounded-lg\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"350\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10.png\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10.png 1200w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-300x88.png 300w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-1024x299.png 1024w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-768x224.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><div class=\"pix-content-box card   sticky-top pix-sticky-top-adjust   vc_custom_1608174074788    rounded-10 shadow-lg shadow-hover-lg fly-sm animate-in bg- w-100  mb-2 content-stack-twoway\"  data-anim-type=\"fade-in-up\" data-anim-delay=\"0\"><div class=\"\" style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left  vc_custom_1610674206711\"><h3 class=\"text-heading-default font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Optimize inventory to meet demand<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >Optimize ordering and replenishment decisions with granular inventory forecasts that are in sync with customer demand. Algorithmically monitor and tune inventory and identify and predict potential stock shortages to prevent lost sales. Gain visibility and a real-time SKU-level view of inventory for every location with Real Time Inventory (RTI)\r\n<\/p><\/div><\/div><\/div>[\/vc_column][vc_column]<div id=\"img-d40e60a171588dd09ec1a95a60fa0c3b\" class=\"pix-img-element d-inline-block \" ><div class=\"pix-img-el  vc_custom_1610672259745    text-center d-inline-block  w-100 rounded-lg\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"350\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10.png\" class=\"pix-img-elem rounded-lg\" alt=\"Image link\" srcset=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10.png 1200w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-300x88.png 300w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-1024x299.png 1024w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/10-768x224.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><div class=\"pix-content-box card   sticky-top pix-sticky-top-adjust   vc_custom_1608174074788    rounded-10 shadow-lg shadow-hover-lg fly-sm animate-in bg- w-100  mb-2 content-stack-twoway\"  data-anim-type=\"fade-in-up\" data-anim-delay=\"0\"><div class=\"\" style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left  vc_custom_1610674237741\"><h3 class=\"text-heading-default font-weight-bold h3 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Fine tune promotions and pricing<\/h3><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >Localize promotions and discount pricing based on store, region or channel. Use the controls to fine tune by business constraint or objective and optimize for sales ,margins or inventory. Apply rules to simulate, reforecast and compare scenarios to understand the impact on margin and inventory adjust the discount pricing accordingly.\r\n<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=&#8221;top&#8221; pix_over_visibility=&#8221;&#8221; css=&#8221;.vc_custom_1608003987535{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_row pix_particles_check=&#8221;&#8221;][vc_column]<div  class=\"pix-heading-el text-center  vc_custom_1610674347671\"><div class=\"d-inline-block\" style=\"max-width:768px;\"><h2 class=\"text-heading-default font-weight-bold h2 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Grow Revenues and Improve Customer Experience<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; pix_particles_check=&#8221;&#8221; pix_visibility=&#8221;1&#8243; t_custom_height=&#8221;100px&#8221;][vc_column width=&#8221;1\/3&#8243;]<div id=\"pix-feature-1610672786483-12aa6b67-d3fe\" class=\"pix-feature-el text-center  vc_custom_1610674357183\"><div class=\"feature_img position-relative animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"\" style=\"\"><img decoding=\"async\" style=\"width:;height:;\" class=\"pix-fit-contain  rounded-circle\" src=\"https:\/\/essentials.pixfort.com\/original\/wp-content\/uploads\/sites\/4\/2020\/04\/product-6.jpg\" alt=\"Optimize Sales\"><\/div><h5 class=\"pix-feature-title font-weight-bold   text-heading-default animate-in\" style=\"padding-top:20px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"100\">Optimize Sales<\/h5><div class=\"pix-feature-content text-body-default      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"200\">Increase the precision of your financial, inventory, and replenishment planning with algorithmically generated granular sales forecasts. Gain real-time insights into key sales performance indicators and metrics and address issues before they metastasize into something worse.\r\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4&#8243;]<div id=\"pix-feature-1610669622170-c8eaa91a-6ee5\" class=\"pix-feature-el text-center  vc_custom_1610674367622\"><div class=\"feature_img position-relative animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"\" style=\"\"><img decoding=\"async\" style=\"width:;height:;\" class=\"pix-fit-contain  rounded-circle\" src=\"https:\/\/essentials.pixfort.com\/original\/wp-content\/uploads\/sites\/4\/2020\/04\/product-6.jpg\" alt=\"Localize assortments and identify private label opportunities\"><\/div><h5 class=\"pix-feature-title font-weight-bold   text-heading-default animate-in\" style=\"padding-top:20px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"100\">Localize assortments and identify private label opportunities<\/h5><div class=\"pix-feature-content text-body-default      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"200\">Group and cluster stores based on demand trends for better planning and allocation. Address and pre-empt assortment gaps by identifying top and least performing SKUs.\r\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div id=\"pix-feature-1610669622094-378107e9-1d87\" class=\"pix-feature-el text-center  vc_custom_1610674377301\"><div class=\"feature_img position-relative animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"\" style=\"\"><img decoding=\"async\" style=\"width:;height:;\" class=\"pix-fit-contain  rounded-circle\" src=\"https:\/\/essentials.pixfort.com\/original\/wp-content\/uploads\/sites\/4\/2020\/04\/product-11-3.jpg\" alt=\"Increase average basket size\"><\/div><h5 class=\"pix-feature-title font-weight-bold   text-heading-default animate-in\" style=\"padding-top:20px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"100\">Increase average basket size<\/h5><div class=\"pix-feature-content text-body-default      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"200\">Use your customer behavioral and purchase data to improve popular product visibility and maximize add-on and upsell opportunities. Use product affinity models to help identify products for promo bundle packs and planograms.\r\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; pix_particles_check=&#8221;&#8221; pix_visibility=&#8221;1&#8243; t_custom_height=&#8221;100px&#8221;][vc_column width=&#8221;1\/3&#8243;]<div id=\"pix-feature-1610674380283-f0298994-31f9\" class=\"pix-feature-el text-center  vc_custom_1610674391269\"><div class=\"feature_img position-relative animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"\" style=\"\"><img decoding=\"async\" style=\"width:;height:;\" class=\"pix-fit-contain  rounded-circle\" src=\"https:\/\/essentials.pixfort.com\/original\/wp-content\/uploads\/sites\/4\/2020\/04\/product-6.jpg\" alt=\"Boost promotions\"><\/div><h5 class=\"pix-feature-title font-weight-bold   text-heading-default animate-in\" style=\"padding-top:20px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"100\">Boost promotions<\/h5><div class=\"pix-feature-content text-body-default      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"200\">Find the sweet spot for each promotion with algorithms that can predict optimal price elasticity down to the store and SKU level. Use powerful what-if scenarios to simulate the change in price and choose results that deliver the highest profitability.\r\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4&#8243;]<div id=\"pix-feature-1610674380410-d2cc0262-fb7c\" class=\"pix-feature-el text-center  vc_custom_1610674400196\"><div class=\"feature_img position-relative animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"\" style=\"\"><img decoding=\"async\" style=\"width:;height:;\" class=\"pix-fit-contain  rounded-circle\" src=\"https:\/\/essentials.pixfort.com\/original\/wp-content\/uploads\/sites\/4\/2020\/04\/product-6.jpg\" alt=\"Rationalize your assortments\"><\/div><h5 class=\"pix-feature-title font-weight-bold   text-heading-default animate-in\" style=\"padding-top:20px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"100\">Rationalize your assortments<\/h5><div class=\"pix-feature-content text-body-default      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"200\">Less is more when it comes to your assortments. Delist items based on sales volume quantity or margin, and optimize SKUs to align to customer demand and preferences, without sacrificing sales.\r\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div id=\"pix-feature-1610674380534-85a10dd5-7221\" class=\"pix-feature-el text-center  vc_custom_1610674410868\"><div class=\"feature_img position-relative animate-in\" data-anim-type=\"fade-in-up\" data-anim-delay=\"\" style=\"\"><img decoding=\"async\" style=\"width:;height:;\" class=\"pix-fit-contain  rounded-circle\" src=\"https:\/\/essentials.pixfort.com\/original\/wp-content\/uploads\/sites\/4\/2020\/04\/product-11-3.jpg\" alt=\"Reduce instances of overstock and understock\"><\/div><h5 class=\"pix-feature-title font-weight-bold   text-heading-default animate-in\" style=\"padding-top:20px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"100\">Reduce instances of overstock and understock<\/h5><div class=\"pix-feature-content text-body-default      animate-in\" style=\"padding-top:10px;\" data-anim-type=\"fade-in-up\" data-anim-delay=\"200\">Gain real-time inventory visibility across all distribution and sales points to swiftly respond to changing customer demands and market dynamics. Use out-of-shelf analytics to trigger proactive alerts on potential stockout instances for quick replenishment.\r\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; pix_over_visibility=&#8221;&#8221; css=&#8221;.vc_custom_1608285747865{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f7f7f7 !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221; pix_particles_check=&#8221;&#8221;][vc_column]<div  class=\"pix-heading-el text-center  vc_custom_1610674591543\"><div class=\"d-inline-block\" style=\"max-width:768px;\"><h2 class=\"text-heading-default font-weight-bold h2 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">Retailers and brands that trust us<\/h2><\/div><\/div><div class=\"pix-content-box card         rounded-lg  bg- w-100  mb-2 only-logo-f-w\"   ><div class=\"\" style=\"z-index:30;position:relative;\">        \n        \n                  <div class=\"testimonial-two\">\n                    <div class=\"container\">\n\n                      \n                                                     \n                       <div class=\"testimonial-two-logo-list\">\n                          <ul>\n                                                           <li><a href=\"javascript:;\"><img decoding=\"async\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/loreal-150x150.png\" alt=\"logo\" \/><\/a><\/li> \n                                                                <li><a href=\"javascript:;\"><img decoding=\"async\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/alshaya-150x150.png\" alt=\"logo\" \/><\/a><\/li> \n                                                                <li><a href=\"javascript:;\"><img decoding=\"async\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/b2w-150x150.png\" alt=\"logo\" \/><\/a><\/li> \n                                              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