{"id":17777,"date":"2021-01-19T14:05:45","date_gmt":"2021-01-19T14:05:45","guid":{"rendered":"https:\/\/www.algonomy.com.br\/?page_id=17777"},"modified":"2021-01-28T11:52:55","modified_gmt":"2021-01-28T11:52:55","slug":"next-best-digital-experience-algorithmic-decisioning","status":"publish","type":"page","link":"https:\/\/www.algonomy.com.br\/en\/next-best-digital-experience-algorithmic-decisioning\/","title":{"rendered":"Next best digital experience algorithmic decisioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_section pix_over_visibility=&#8221;&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; pix_relative_elem=&#8221;true&#8221; bottom_divider_select=&#8221;dynamic&#8221; 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\n\t\t\t\t\t\t\t\tclass=\"rs-selectable\"\n\t\t\t\t\t\t\t\tdata-type=\"group\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:-1px,0,11px,7px;y:m;yo:0,0,-237px,-243px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,15,11,6;l:0,19,15,9;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:836px,657px,751px,464px;h:292px,262px,140px,138px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sA:9000;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;\"\n\t\t\t\t\t\t\t><!--\n\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\tid=\"slider-58-slide-58-layer-3\" \n\t\t\t\t\t\t\t\t\tclass=\"rs-selectable\"\n\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:19px,15px,11px,8px;yo:50px,39px,30px,38px;\"\n\t\t\t\t\t\t\t\t\tdata-pos=\"a\"\n\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,15,15,15;l:25,19,15,9;fw:500;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\t\tdata-padding=\"t:5,4,5,5;r:10,8,10,10;b:5,4,5,5;l:10,8,10,10;\"\n\t\t\t\t\t\t\t\t\tdata-border=\"bor:8px,8px,8px,8px;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:10;background-color:#34aadc;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t>4 Feb, 11:00 AM PT \n\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\t\tid=\"slider-58-slide-58-layer-2\" \n\t\t\t\t\t\t\t\t\tclass=\"rs-selectable\"\n\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:19px,15px,11px,13px;\"\n\t\t\t\t\t\t\t\t\tdata-pos=\"a\"\n\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,15,15,15;l:25,19,15,9;ls:5px,3px,2px,1px;fw:500;\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:9;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t>WEBINAR \n\t\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\t\tid=\"slider-58-slide-58-layer-1\" \n\t\t\t\t\t\t\t\t\tclass=\"rs-layer rs-selectable\"\n\t\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\t\tdata-tsh=\"c:#000000;b:50px,39px,30px,18px;\"\n\t\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\t\tdata-xy=\"xo:19px,15px,11px,10px;yo:116px,85px,62px,90px;\"\n\t\t\t\t\t\t\t\t\tdata-pos=\"a\"\n\t\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:48,42,42,35;l:55,55,57,45;fw:700;\"\n\t\t\t\t\t\t\t\t\tdata-dim=\"w:795px,656px,722px,447px;\"\n\t\t\t\t\t\t\t\t\tdata-blendmode=\"multiply\"\n\t\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Poppins';\"\n\t\t\t\t\t\t\t\t>Next Best Digital Experience:<br \/>\n<span style=\"color:#f4312a;\">Algorithmic decisioning<\/span> <br \/>\nfor retail \n\t\t\t\t\t\t\t\t<\/h1><!--\n\t\t\t\t\t\t\t--><\/rs-group><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-58-slide-58-layer-0\" 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decoding=\"async\" style=\"width:300px;height:auto;top: -24px;right: -39px; \" alt=\"Particle element\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2020\/12\/Algonomy-section-asthetic-circle-solid-yellow.png\" class=\"img-fluid pix-scene-elm pix-rotating pix-duration-fast\" ><\/div><\/div><\/div><\/div><div class=\"\" style=\"z-index:30;position:relative;\"><span class=\"pix-badge-element h6 d-inline-flex mr-1 \"  ><span class=\"badge font-weight-bold secondary-font  bg-secondary  vc_custom_1611071552027  \" style=\" \"><span class=\"text-white\" style=\"\">Speakers<\/span><\/span><\/span>[vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]<div id=\"pix-feature-1611071039991-e6d3e618-7023\" class=\"pix-feature-el text-left \"><h5 class=\"pix-feature-title font-weight-bold   text-heading-default \" style=\"padding-top:20px;\"  >Brandon Purcell<\/h5><div class=\"pix-feature-content text-body-default      \" style=\"padding-top:20px;\"  >Principal Analyst, Forrester<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div id=\"pix-feature-1611071076856-69a2be8f-5664\" class=\"pix-feature-el text-left \"><h5 class=\"pix-feature-title font-weight-bold   text-heading-default \" style=\"padding-top:20px;\"  >Raj Badarinath<\/h5><div class=\"pix-feature-content text-body-default      \" style=\"padding-top:20px;\"  >CMO, Algonomy<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1611072903094{margin-top: 20px !important;}&#8221;]<a  href=\"https:\/\/register.gotowebinar.com\/register\/8464537902170992400\" class=\"btn mb-2     shadow shadow-hover-sm text-white btn-primary btn-flat d-inline-flex align-items-center pix-hover-item       btn-md\"     ><svg class=\"pixfort-icon font-weight-bold  pix-hover-left  mr-2\" width=\"24\" height=\"24\"  data-name=\"Line\/pixfort-icon-arrow-right-2\" viewBox=\"2 2 20 20\"><polyline fill=\"none\" stroke=\"var(--pf-icon-color)\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"var(--pf-icon-stroke-width)\" points=\"9.5 17 14.5 12 9.5 7\"\/><\/svg><span class=\"font-weight-bold \" >Register now<\/span><\/a>[\/vc_column_inner][\/vc_row_inner]<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section pix_over_visibility=&#8221;&#8221; css=&#8221;.vc_custom_1611065746884{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_row pix_particles_check=&#8221;&#8221;][vc_column]<div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >It\u2019s an understatement to say that we are living in uncertain times. It is more important than ever for retailers and brands to win and retain customers through digital customer-centricity. Unfortunately, many organizations still fall short of delivering superior customer experiences because of siloed data and fragmented decisioning. And even companies with advanced analytics capabilities often miss the mark due to internal misalignment and lack of activation. The solution lies in algorithmic decisioning for Next Best Digital Experience.<\/p><\/div><div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >In this session, Brandon Purcell, Principal Analyst at Forrester Research will discuss:<\/p><\/div><div id=\"accordion-a0cb48ae783c9952517d0aa9402d6edc\" class=\"w-100  \" ><div class=\"py-2 \"  ><div class=\"pix-feature-list  justify-content-start      py-2 d-flex align-items-center\" ><div class=\"d-inline-flex align-items-center pix-mr-10 text-primary\" style=\"font-size:1.2em;position:relative;line-height:1em;text-align:center;\"><svg class=\"pixfort-icon \" width=\"24\" height=\"24\"  data-name=\"Line\/pixfort-icon-arrow-right-2\" viewBox=\"2 2 20 20\"><polyline fill=\"none\" stroke=\"var(--pf-icon-color)\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"var(--pf-icon-stroke-width)\" points=\"9.5 17 14.5 12 9.5 7\"\/><\/svg><\/div><span class=\"text-body-default\">Recent trends in customer insights, personalization<\/span><\/div><div class=\"pix-feature-list  justify-content-start      py-2 d-flex align-items-center\" ><div class=\"d-inline-flex align-items-center pix-mr-10 text-primary\" style=\"font-size:1.2em;position:relative;line-height:1em;text-align:center;\"><svg class=\"pixfort-icon \" width=\"24\" height=\"24\"  data-name=\"Line\/pixfort-icon-arrow-right-2\" viewBox=\"2 2 20 20\"><polyline fill=\"none\" stroke=\"var(--pf-icon-color)\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"var(--pf-icon-stroke-width)\" points=\"9.5 17 14.5 12 9.5 7\"\/><\/svg><\/div><span class=\"text-body-default\">Introduce the concept of the next best experience<\/span><\/div><div class=\"pix-feature-list  justify-content-start      py-2 d-flex align-items-center\" ><div class=\"d-inline-flex align-items-center pix-mr-10 text-primary\" style=\"font-size:1.2em;position:relative;line-height:1em;text-align:center;\"><svg class=\"pixfort-icon \" width=\"24\" height=\"24\"  data-name=\"Line\/pixfort-icon-arrow-right-2\" viewBox=\"2 2 20 20\"><polyline fill=\"none\" stroke=\"var(--pf-icon-color)\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"var(--pf-icon-stroke-width)\" points=\"9.5 17 14.5 12 9.5 7\"\/><\/svg><\/div><span class=\"text-body-default\">Explain how forward-looking companies are adopting NBX as an operational paradigm<\/span><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; pix_over_visibility=&#8221;&#8221; bottom_divider_select=&#8221;4&#8243; css=&#8221;.vc_custom_1611072705760{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f4f4f4 !important;}&#8221; b_custom_height=&#8221;400px&#8221;][vc_row pix_particles_check=&#8221;&#8221;][vc_column width=&#8221;5\/12&#8243;]<div id=\"img-52a1ecf3b43a61db3a1844adc85268f5\" class=\"pix-img-element d-inline-block \" ><div class=\"pix-img-el     text-left d-inline-block  w-100 rounded-0\"  ><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"746\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2021\/01\/Group-4.png\" class=\"pix-img-elem rounded-0\" alt=\"Image link\" srcset=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2021\/01\/Group-4.png 721w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2021\/01\/Group-4-290x300.png 290w, https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2021\/01\/Group-4-24x24.png 24w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/div><\/div>[\/vc_column][vc_column width=&#8221;7\/12&#8243;]<div class=\"pix-content-box card      vc_custom_1611072672760    rounded-lg shadow-sm shadow-hover bg- w-100  \"   ><div class=\"\" style=\"z-index:30;position:relative;\"><div  class=\"pix-heading-el text-left \"><h2 class=\"text-heading-default font-weight-bold h2 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">About Brandon Purcell<\/h2><\/div><div class=\"pix-el-text w-100   vc_custom_1611066765328\" ><p class=\"  text-body-default  \" >Brandon serves Customer Insights Professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics and artificial intelligence strategy, innovation and best practices, skill development, and vendor evaluation.<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section pix_over_visibility=&#8221;&#8221; css=&#8221;.vc_custom_1611065746884{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_row pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1611067112022{margin-bottom: 60px !important;}&#8221;][vc_column]<div  class=\"pix-heading-el text-center \"><h2 class=\"text-body-default font-weight-bold h2 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">About Algonomy<\/h2><\/div>[\/vc_column][\/vc_row][vc_row pix_particles_check=&#8221;&#8221;][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;3\/5&#8243;]<div class=\"pix-content-box card         rounded-lg  bg- w-100  \"   ><div class=\"\" style=\"z-index:30;position:relative;\"><div class=\"pix-video bg-black rounded-lg   shadow shadow-hover-sm fly-sm\"  ><img decoding=\"async\" alt=\"Image\" src=\"https:\/\/www.algonomy.com.br\/wp-content\/uploads\/2021\/01\/algonomy-video.png\" class=\"video-bg pix-opacity-8\" \/><div class=\"pix-video-popup video-play-btn d-flex align-items-center justify-content-center scale shadow-lg bg-white\" style=\"width:100px;height:100px;\" data-aspect=\"embed-responsive-16by9\" data-content=\"&lt;iframe width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\/\/www.youtube.com\/embed\/5Hsv37IXMwA&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture&quot; allowfullscreen&gt;&lt;\/iframe&gt;\" ><span class=\"d-flex text-primary\" style=\"height:40px;width:40px;font-size:40px;\"><svg class=\"pixfort-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" ><path fill=\"var(--pf-icon-color)\" d=\"M8 6.82v10.36c0 .79.87 1.27 1.54.84l8.14-5.18c.62-.39.62-1.29 0-1.69L9.54 5.98C8.87 5.55 8 6.03 8 6.82z\"\/><\/svg>\n<\/span><\/div><div class=\"embed-responsive embed-responsive-16by9\"><\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/5&#8243;][\/vc_column][\/vc_row][vc_row pix_particles_check=&#8221;&#8221;][vc_column]<div class=\"pix-el-text w-100   vc_custom_1611067318019\" ><p class=\"  text-body-default  \" >Algonomy (previously Manthan-RichRelevance) empowers leading brands to become digital-first with the industry\u2019s only real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration &amp; analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more, and our global presence spans over 20 countries.<\/p><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; pix_over_visibility=&#8221;&#8221; top_divider_select=&#8221;4&#8243; css=&#8221;.vc_custom_1611070098342{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #eff2f4 !important;}&#8221;][vc_row pix_particles_check=&#8221;&#8221; css=&#8221;.vc_custom_1611067112022{margin-bottom: 60px !important;}&#8221;][vc_column]<div  class=\"pix-heading-el text-center \"><h2 class=\"text-body-default font-weight-bold h2 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"0\">About Forrester<\/h2><\/div>[\/vc_column][\/vc_row][vc_row pix_particles_check=&#8221;&#8221;][vc_column]<div class=\"pix-el-text w-100  \" ><p class=\"  text-body-default  \" >Forrester (NASDAQ: FORR) is one of the most influential research and advisory firms in the world. We help organizations grow through customer obsession: putting their customers at the center of leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide and the shared wisdom of our most innovative clients. To learn more, visit Forrester.com.<\/p><\/div>[\/vc_column][\/vc_row][\/vc_section]\r\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_section pix_over_visibility=&rdquo;&rdquo;][vc_row full_width=&rdquo;stretch_row_content_no_spaces&rdquo; content_placement=&rdquo;middle&rdquo; pix_relative_elem=&rdquo;true&rdquo; bottom_divider_select=&rdquo;dynamic&rdquo; bottom_moving_divider_color=&rdquo;%5B%7B%22d_gradient%22%3A%221%22%2C%22d_color_1%22%3A%22%230aa5ff%22%2C%22d_color_2%22%3A%22%23006098%22%7D%2C%7B%22d_gradient%22%3A%221%22%2C%22d_color_1%22%3A%22%23ffa914%22%2C%22d_color_2%22%3A%22%23f4312a%22%7D%2C%7B%22d_color_1%22%3A%22%23ffffff%22%2C%22d_color_2%22%3A%22%23f8f9fa%22%7D%5D&rdquo; b_divider_in_front=&rdquo;true&rdquo; pix_particles_check=&rdquo;&rdquo; b_custom_height=&rdquo;400px&rdquo;][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section pix_over_visibility=&rdquo;&rdquo; css=&rdquo;.vc_custom_1611072512081{padding-bottom: 60px !important;}&rdquo;][vc_row pix_particles_check=&rdquo;&rdquo;][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section pix_over_visibility=&rdquo;&rdquo; css=&rdquo;.vc_custom_1611065746884{padding-top: 60px !important;padding-bottom: 60px !important;}&rdquo;][vc_row pix_particles_check=&rdquo;&rdquo;][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&rdquo;stretch_row&rdquo; pix_over_visibility=&rdquo;&rdquo; bottom_divider_select=&rdquo;4&Prime; css=&rdquo;.vc_custom_1611072705760{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f4f4f4 !important;}&rdquo; b_custom_height=&rdquo;400px&rdquo;][vc_row pix_particles_check=&rdquo;&rdquo;][vc_column width=&rdquo;5\/12&Prime;][\/vc_column][vc_column width=&rdquo;7\/12&Prime;][\/vc_column][\/vc_row][\/vc_section][vc_section pix_over_visibility=&rdquo;&rdquo; css=&rdquo;.vc_custom_1611065746884{padding-top: 60px !important;padding-bottom:&#8230;","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17777","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next best digital experience algorithmic decisioning - Algonomy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.algonomy.com.br\/en\/next-best-digital-experience-algorithmic-decisioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next best digital experience algorithmic decisioning - Algonomy\" \/>\n<meta property=\"og:description\" content=\"[vc_section pix_over_visibility=&rdquo;&rdquo;][vc_row full_width=&rdquo;stretch_row_content_no_spaces&rdquo; 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