2021 is about Hyper-Personalization
Recognizing customers as individuals, responding in real-time, and personalizing across the customer’s digital lifecycle is the way forward.
Get access to all the sessions from Personalization Summit 2021. Catch the stories from top eCommerce, marketing, digital, and data leaders as they share their perspective, vision, and success stories.
- Best practices, success stories from the trenches from across countries and retail verticals.
- Unlearn the old and see what full lifecycle personalization looks like. See how innovations such deep learning-based recommendations are solving data challenges and what AI-based decisioning can do for your business.
View by Company
- All
- Arteza
- BigBasket
- Danube Home
- Forrester
- John Lewis
- Miinto Group
- Riachuelo
- Sharaf Retail
- ThirdLove
- Zalora
- eXtra
Keynote
Raj Badarinath
Chief Marketing Officer, Algonomy
Raj Badarinath
Chief Marketing Officer, Algonomy
Sucharita Kodali
Retail Industry Analyst, Forrester
1The Digital Shift: What digital-first means for retail and eCommerce CX
- Forces shaping consumer buying in this decade
- How the pandemic shaped key verticals – grocery, fashion, DTC, and brand manufacturers
- Today’s CX expectations and what businesses get wrong
- Personalization evolves to deliver the new CX
- How can retailers and brands drive hyper-personalization?
Keynote
Ajith Nayar
VP Marketing at Algonomy
Alessio Romeni
Chief Revenue Officer, Zalora
2CXO Talk: Make personalization a strategic lever, not a tactical conversion tool
- Post-pandemic megatrends and implications for retail
- Becoming a customer-first business
- Personalization philosophy at ZALORA: Remove bad friction, add constructive friction
- The offline+online personalization components to future-proof your business
- How to shift from personas to hyper-personalization
Fireside Chat
Paloma Truong
Head of Customer Experience, Miinto Group
3Personalization lessons from Miinto: Prioritize customer experience, business goals will follow
One of Europe’s fastest-growing fashion marketplace talks about winning digital experiences, as they continue to grow exponentially during these challenging times for fashion retail.
- Customer experience as a strategy – relevance is the key
- How to empower a 2-member team to run digital personalization for 10+ countries
- Best practices from Miinto’s continuous experimentation culture
- Decoding Miinto’s 19.4% revenue lift attributed to personalization
Insights
Charlie Banfield
Senior Digital Trade Merchandiser, John Lewis
Rob Hitchman
Digital Product Manager, John Lewis
4John Lewis discusses why personalization is always a work-in-progress
UK’s top department store discusses their personalization wins, adaptations, and Vision 2021
- Pivoting rapidly to stay relevant with changing consumer behavior
- Role of stores and digital in the light of permanent changes
- Replicating our differentiator (experience) online and impact so far
- Personalization Agenda 2021
Expert Session
CJ Blankenship
Director of Product Management, Arteza
5The art of building a high-performance personalization team and the science of customer data
Learn from Arteza, as they revolutionize the art supply industry with digital retail.
- Best practices from our personalization journey – say yes to Fail Fast
- Blueprint of a personalization roadmap
- Transforming from an eCommerce store to a destination that inspires
- Personalization and marketing use cases addressed by a Customer Data Platform
Insights
Wilson Del Grego de Oliveira
Head of Media, Riachuelo
6Thinking outside the box with Riachuelo: How retailers can keep innovating through personalization
Brazil’s top department store shares their personalization strategy and unique applications for the digital shopper.
- Why we didn’t stop at product recommendations – expanding personalization to search, content, and more
- Personalization nuances for the Brazilian consumer
- Unique personalization applications including Live Commerce at Riachuelo
DTC Spotlight
Heidi Zak
CEO, ThirdLove
7How ThirdLove became the face of women’s retail with personalized experiences and a customer-centric approach
- Finding an untapped market by challenging an established, old school leader
- Gut-feel or data – how to build a truly customer-centric, intimate offering
- Digital or omnichannel: Why DTC is going the retail way by opening stores
- ThirdLove’s hyper-personalization journey and what’s next
Grocery Personalization Masterclass
Amit Rohatgi
VP, Product Consulting, Algonomy
Amit Rohatgi
VP, Product Consulting, Algonomy
Amit Rohatgi
VP, Product Consulting, Algonomy
8Grocery Personalization Masterclass
Learn how to create a relevant, unique grocery shopping experience.
- What’s unique about the grocery buyer behavior and the role of personalization
- Case study: Solving common e-grocery challenges
- Practical ideas to make your shoppers return and grow basket sizes
B2B Personalization Masterclass
Darren Nisbett
Principal Solutions Consultant, Algonomy
9B2B Personalization Masterclass
Personalization for B2B commerce goes much farther than B2C. Learn how.
- Complexities of B2B online – respecting account and buyer-specific catalogs
- Practical ideas to improve the buyer experience, grow conversions and AOV
- Case study: Pushing the boundaries of B2B personalization with relevant experiences across search, content, and recommendations
Expert Session
Steve Webster
eCommerce Director, eXtra
10Navigating internal organization and pushing for change in a new, digital-first world by eXtra
MENA’s largest consumer electronics retailer shares what it means to be a first-mover and makes the business case for personalization.
- Spotting the shift in the market early on
- Quick wins or long-term strategy — how we approached our digital journey
- Tips to get management buy-in and define the roadmap
- eXtra’s biggest wins with digital personalization
Insights
Subramanian MS
Head of Category Marketing and Analytics, BigBasket
11Driving Sustained Growth at Bigbasket with 1:1 Personalization
India’s largest online supermarket shows the way forward.
- Navigating disruption in 2020
- Key tenets of personalization at Bigbasket
- How is personalization in grocery different?
- Key marketing and personalization initiatives for grocery across the customer lifecycle
- Applications and impact of personalization at Bigbasket
Round Table
Bhavna Sachar
Director of Product Marketing at Algonomy
Kartik Bhatt
Business Head: Omnichannel, Digital Transformation & Digital Mktg, Sharaf Retail
Mithil Ajmera
Head of Marketing eComm, Danube Home
12Luxury, fashion, and lifestyle leaders from the Middle East discuss the digital-first and customer-first imperative
- Dealing with change: eCommerce as default
- How to plan your personalization milestones? (Your crawl–walk–run)
- Combining algorithms with human expertise
- Most significant challenges in becoming customer-first
- Building an experience that balances exclusivity and availability