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Thinking outside the box with Riachuelo: How retailers can keep innovating through personalization
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Brazil’s top department store shares their personalization strategy and unique applications for the digital shopper.

  • Why we didn’t stop at product recommendations – expanding personalization to search, content, and more
  • Personalization nuances for the Brazilian consumer
  • Unique personalization applications including Live Commerce at Riachuelo

People in this video

Wilson Del Grego de Oliveira

Head of Media, Riachuelo