Arquivos: Resources
Luxury, fashion, and lifestyle leaders from the Middle East discuss the digital-first and customer-first imperative
Dealing with change: eCommerce as default How to plan your personalization milestones? (Your crawl–walk–run) Combining algorithms with human expertise Most significant challenges in becoming customer-first Building an experience that balances exclusivity and availability
Driving Sustained Growth at Bigbasket with 1:1 Personalization
India’s largest online supermarket shows the way forward. Navigating disruption in 2020 Key tenets of personalization at Bigbasket How is personalization in grocery different? Key marketing and personalization initiatives for grocery across the customer lifecycle Applications and impact of personalization...
Navigating internal organization and pushing for change in a new, digital-first world by eXtra
MENA’s largest consumer electronics retailer shares what it means to be a first-mover and makes the business case for personalization. Spotting the shift in the market early on Quick wins or long-term strategy — how we approached our digital journey...
B2B Personalization Masterclass
Personalization for B2B commerce goes much farther than B2C. Learn how. Complexities of B2B online – respecting account and buyer-specific catalogs Practical ideas to improve the buyer experience, grow conversions and AOV Case study: Pushing the boundaries of B2B personalization...
Grocery Personalization Masterclass
Learn how to create a relevant, unique grocery shopping experience. What’s unique about the grocery buyer behavior and the role of personalization Case study: Solving common e-grocery challenges Practical ideas to make your shoppers return and grow basket sizes
How ThirdLove became the face of women’s retail with personalized experiences and a customer-centric approach
Finding an untapped market by challenging an established, old school leader Gut-feel or data – how to build a truly customer-centric, intimate offering Digital or omnichannel: Why DTC is going the retail way by opening stores ThirdLove’s hyper-personalization journey and...
Thinking outside the box with Riachuelo: How retailers can keep innovating through personalization
Brazil’s top department store shares their personalization strategy and unique applications for the digital shopper. Why we didn’t stop at product recommendations – expanding personalization to search, content, and more Personalization nuances for the Brazilian consumer Unique personalization applications including...
The art of building a high-performance personalization team and the science of customer data
Learn from Arteza, as they revolutionize the art supply industry with digital retail. Best practices from our personalization journey – say yes to Fail Fast Blueprint of a personalization roadmap Transforming from an eCommerce store to a destination that inspires...